Our insights

By GoTripod – Software that transforms. Built for ambitious businesses. Let’s cut to the chase. Cybersecurity isn’t just an IT problem anymore. It’s a business-critical issue that belongs at the top of every boardroom agenda. And if it’s not there yet, it’s time to ask why. Because the truth is simple: the cost of ignoring...

Technology alone doesn’t transform a business. Algorithms, APIs, and automation are impressive, but they’re not what your customers remember. What they remember is how it feels to interact with your product. That’s where UX (User Experience), UI (User Interface), and CX (Customer Experience) come in. These aren’t design buzzwords. They are strategic tools that shape...

Sometimes you reach a point where you need to take a proper step back, have a good think and rebuild things properly. Sometimes, you're forced to do this. Well, that's exactly what we've done at GoTripod over the past few months, and honestly, we couldn't be more pleased with how it's turned out. We've just...

Customised web-based applications or apps are a powerful tool for businesses who are constantly seeking ways to enhance efficiency, improve customer experiences and stay competitive. These are tailored apps which offer unique advantages that off-the-shelf software simply cannot match. In this article we offer five top reasons that customised web-based apps can benefit your company,...

Creating a technology strategy for your small to medium enterprise (SME) is crucial for staying competitive and driving sustained and successful growth. As we embark on a new year, here are some top tips to help you get started in 2025: 1. Understand Your Business Goals Align your technology strategy with your overall business objectives....

Having the right technical leadership can make or break your business, whatever its size. A carefully crafted technology strategy is a must, but not every organisation can afford or even needs a full-time Chief Technology Officer (CTO). This is where a CTO as a Service comes into play. But, before we start, what is CTO...

Every business needs a strong online presence. It’s not an option - it’s essential. Your website serves as the cornerstone of your digital identity and, for many businesses, WordPress is the platform of choice. With its flexibility, scalability and user-friendly interface, WordPress powers over 40% of the websites globally. And with the right expertise, a...

Kicking off a custom software development project is an exciting, yet often formidable, prospect. While it presents your business with the opportunity to innovate, introduce workflow efficiencies and improve user and customer experience ratings, it needs to be done utilising proven frameworks and processes in order to maximise its probability of succeeding. However, one crucial...