Our insights

Cybersecurity is a big deal for all businesses. The risk of cyberattacks and data breaches looms larger than ever over us all. We’re all aware of the chaos and mayhem cyberattacks and data breaches cause to companies and their customers (think CrowdStrike & TfL in 2024 alone). Not to mention the financial and legal fall...

Creating a technology strategy for your small to medium enterprise (SME) is crucial for staying competitive and driving sustained and successful growth. As we embark on a new year, here are some top tips to help you get started in 2025: 1. Understand Your Business Goals Align your technology strategy with your overall business objectives....

Having the right technical leadership can make or break your business, whatever its size. A carefully crafted technology strategy is a must, but not every organisation can afford or even needs a full-time Chief Technology Officer (CTO). This is where a CTO as a Service comes into play. But, before we start, what is CTO...

Every business needs a strong online presence. It’s not an option – it’s essential. Your website serves as the cornerstone of your digital identity and, for many businesses, WordPress is the platform of choice. With its flexibility, scalability and user-friendly interface, WordPress powers over 40% of the websites globally. And with the right expertise, a...

Kicking off a custom software development project is an exciting, yet often formidable, prospect. While it presents your business with the opportunity to innovate, introduce workflow efficiencies and improve user and customer experience ratings, it needs to be done utilising proven frameworks and processes in order to maximise its probability of succeeding. However, one crucial...

Custom software development can feel overwhelming, especially if you’re not familiar with the process. However, understanding the steps involved will help you stay in control and ensure you achieve the best outcome for you, your team, your business and your customers! In this post we’ll walk you through what to expect during each phase of...

Delivering superior Customer Experience (CX) is one of the most important defining factors that sets successful businesses apart from their competitors. Excelling in customer experience maintains loyalty, attracts new customers and allows your organisation to stand out in competitive markets. And one really powerful way to achieve this is through custom software solutions tailored specifically...

Business startups often operate in really dynamic environments where agility, innovation, and rapid response to market demands are critical to their ability to thrive and survive. Custom software can play a vital role in this process, offering unique solutions tailored to specific business needs. However, it requires the careful balancing of the desire for innovation...

Your website is your online shop window to the world and often the first point of contact between your business and potential customers. But it’s more than just a digital storefront; it’s a reflection of your brand, your values, and your services. It’s no secret that there are numerous website builders and templates available, but...

Cloud-based software platforms are the backbone of many businesses, providing essential services that drive operations, productivity and growth. However, the reliance of cloud infrastructure also introduces vulnerabilities, particularly in the form of service outages, software bugs and cyberattacks. In this blog post, we’ll explore the significant impact these issues can have on cloud-based platforms and...

As developers, we have a seemingly endless supply of tools at our disposal thanks to the hard work and generosity of the wider development community who, by and large, share their hard work in the hope of making their peers’ lives that little bit easier. At Go Tripod we’re always on the lookout for new...

An early temptation when setting up a development shop is to diversify: to provide logo design, SEO assistance, print work, marketing. The ability to sell yourself to clients as a one stop shop is compelling, with the idea being that you can capture more work and provide a better experience for customers. At Go Tripod,...

We’re in the early days of planning out a web design-and-build project with a new client. A key part of this process is the creation of a site map. The Site Map In its simplest form, a site map is a pictorial representation of the pages required of a website. With smaller websites this list...

Go Tripod is based at Tremough Innovation Centre in Penryn, Cornwall, but our team members work remotely from locations of their choosing. By giving our staff the freedom to create their own environment, they’re able to work smarter and in the way they prefer. How do we make sure that everyone’s on the same page,...

We’ve worked with various content management systems (CMS) over the years but WordPress is our favourite. Thanks to its powerful user interface and open source architecture, it’s the most popular CMS on the planet. (In fact its market share is 10 times the size of its closest rival!) Whilst WordPress empowers millions of users to publish...

At Go Tripod, there are many ways in which we improve our working efficiency. We pick the best technologies, such as WordPress, React or Ruby on Rails. We pick the best services, such as Teamwork, Slack or Xero. But we spend our days sat in front of a computer and the way we interface with...

Software design is a complicated business. To illustrate this point, here is a user flow diagram from a previous project of ours. This level of detail is useful for a number of reasons; it gives the client a real feel for the end product before the need for any coding, it aids in the design...

In years past, Google was renowned for its 20% time – a developer was allowed to allocate one day a week to working on ideas that weren’t necessarily related to their normal Googley projects. Some of these ideas were even spun off into new properties for Google, and some were incorporated into existing internal and...