Our insights

Ok, so we know access to business intelligence is crucial to all those involved in making a business successful. This applies not only to the CEO but all the way down to the telephone operators and order pickers. Everyone needs measureable data to understand how well (or not so well) they’re doing. At Go Tripod...

You have probably heard about the SSL Heartbleed threat by now. In case you have not, here is a summary. What is SSL? SSL (Secure Socket Layer) is a protocol that websites use to encrypt and protect data between you and them. This happens in the background whenever you use, for example, online banking. So...

When your application’s out in the world, facing the rigours of daily use, there’s always a possibility that annoying little bugs could start to appear – or, worse, that something critical breaks in an unexpected way. That’s why we’re introducing GT Protect: a flexible support contract, giving you peace of mind that any surprise bugs...

As you can see, we’ve given the website a bit of a spruce up over the past few months. Hopefully, we’ve improved the usability of the site, and the updates will assure our customers (and prospective ones), as well as Google, that we are moving with the times and our content is fresh. Our updates...

Businesses and organisations with a social media presence are becoming an increasingly everyday occurrence. Yet, as companies continue to experiment with new digital channels to reach existing and fresh audiences, the number of social platforms available is becoming ever-greater and even more diverse. Sites such as Pinterest, Google+ and Tumblr may not be boasting the...

Both apps and mobile websites have become increasingly important ways for companies – particularly retailers – to connect with people. However, while there have been good arguments put forward for the benefits of both sides – there has been little cold hard data to really compare how many people are engaging across each channel, nor...

One of the biggest stories in the world of the iPad last month centred on the success of the app released for The New Yorker.  By turning their back on interactive features and the ‘Bells & Whistles’ approach to digital versions of offline media, The New Yorker’s developers essentially put all of their efforts into...

How amalgamating social media might be able to help you get more from your feeds and highlight those networks which aren’t delivering on value There has been much written recently (this post and this one at Econsultancy are good examples) about the difficulties businesses, marketers and individuals have in being able to quantify and analyse...

As social networking continues to become a key strategy for businesses and start-ups to promote themselves online, photo sharing is an activity which seems second nature to some but almost entirely ignored by others.  So – from a business point of view – is it worth downloading the latest photo app, snapping away at every...

Or, how a non-developer can make sense of the terminology we sometimes spout… It all starts from a simple question: Is .NET a programming language? No, .NET isn’t a programming language, it’s a framework. Framework! Like Ruby on Rails! Yes like Ruby on Rails. A framework is a load of bits of code that someone...

…And emerging ways to pay online and on mobile Using the internet to sell products and services is the ultimate goal of many websites we come across each day.  Yet, as an increasing number of businesses and companies move online, emerging technologies are also bringing fresh ways to pay and receive money as well as...

For today’s web developers, start-ups and forward thinking businesses the notion of ‘web content’ and where it’s seen is changing at an incredible rate. Gone are the days of designing and producing a site suitable just for a desktop PC monitor. In 2011 web content must be developed to be viewed and interacted with across...

iPhone or iPad, Android or Windows Phone 7?  Why it’s important to have an app development strategy Smartphone applications are a big part of our work here at Go Tripod.  We enjoy working with fresh ideas and knowing that we are contributing to one of the most current, fast advancing and exciting industries out there. ...

This is a pretty straightforward one – Facebook’s messaging solution matters because Facebook matters to its users. Facebook is a compelling platform – keeping in contact with your peers is undeniably important. But here’s the rub – people are more likely to check Facebook than check email. So if I can send someone a Facebook...

Even though the Tripods are normally beavering away with client work or one of our products, we’re firm believers in taking time out to relax and have fun to break up the working day and provide an outlet for all the excess energy an office worker builds up. Campaign Monitor are one of our favourite...

The Magic Number: Why data is important three times over in our multichannel world – a #JUMPchallenge post This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. Data and tracking has become more...

With so many ideas (like InStock), how do we test the viability of new business opportunities and  see if they stick before we invest the time in developing them? We have a couple of tricks up our sleeves to share with you that saves us both time and money and keeps us focussed on success. Firstly we...

Depending on time of year, current workload, phase of moon, and other factors, the Go Tripod team may not always work from the same location. And even if we do, we’re often in Do Not Disturb mode with headphones on. We’ve found that the best way to keep track is by using the Campfire chat...