Our insights

Businesses and organisations with a social media presence are becoming an increasingly everyday occurrence. Yet, as companies continue to experiment with new digital channels to reach existing and fresh audiences, the number of social platforms available is becoming ever-greater and even more diverse. Sites such as Pinterest, Google+ and Tumblr may not be boasting the...

When examining how to build a new Sencha Touch 2 application for production, I wanted to make sure I wasn’t reinventing the wheel. I’d heard of Sencha’s commandline SDK tools but this gave me cause to look into it more. Now that I’ve done so, I’m impressed, but I think the documentation could be doing...

Both apps and mobile websites have become increasingly important ways for companies – particularly retailers – to connect with people. However, while there have been good arguments put forward for the benefits of both sides – there has been little cold hard data to really compare how many people are engaging across each channel, nor...

We have just rolled out an update to Stubmatic. Although on the surface stubmatic looks the same we have made some major changes to the underlying logic in preparation for some future enhancements that we are working on. For now one of the biggest changes you will notice is we have updated the way events...

As mobile and smartphone camera technology continues to become more powerful, there has been increased speculation into the usefulness of camera phones for driving consumers of offline marketing towards digital content via scannable tags, codes and images. Mobile tagging adoption From crowd-sourcing reviews and comments of physical products via barcode scanning, to embedding URLs in...

One of the biggest stories in the world of the iPad last month centred on the success of the app released for The New Yorker.  By turning their back on interactive features and the ‘Bells & Whistles’ approach to digital versions of offline media, The New Yorker’s developers essentially put all of their efforts into...

How amalgamating social media might be able to help you get more from your feeds and highlight those networks which aren’t delivering on value There has been much written recently (this post and this one at Econsultancy are good examples) about the difficulties businesses, marketers and individuals have in being able to quantify and analyse...

As social networking continues to become a key strategy for businesses and start-ups to promote themselves online, photo sharing is an activity which seems second nature to some but almost entirely ignored by others.  So – from a business point of view – is it worth downloading the latest photo app, snapping away at every...

Or, how a non-developer can make sense of the terminology we sometimes spout… It all starts from a simple question: Is .NET a programming language? No, .NET isn’t a programming language, it’s a framework. Framework! Like Ruby on Rails! Yes like Ruby on Rails. A framework is a load of bits of code that someone...

…And emerging ways to pay online and on mobile Using the internet to sell products and services is the ultimate goal of many websites we come across each day.  Yet, as an increasing number of businesses and companies move online, emerging technologies are also bringing fresh ways to pay and receive money as well as...

For today’s web developers, start-ups and forward thinking businesses the notion of ‘web content’ and where it’s seen is changing at an incredible rate. Gone are the days of designing and producing a site suitable just for a desktop PC monitor. In 2011 web content must be developed to be viewed and interacted with across...

The source code which makes up the software we develop is our most valuable asset. As such, it needs to be treated with love and care. While backing up assets like this is important, with something such as source code – which is changed by multiple developers – you also want something to analyse and...

iPhone or iPad, Android or Windows Phone 7?  Why it’s important to have an app development strategy Smartphone applications are a big part of our work here at Go Tripod.  We enjoy working with fresh ideas and knowing that we are contributing to one of the most current, fast advancing and exciting industries out there. ...

This is a pretty straightforward one – Facebook’s messaging solution matters because Facebook matters to its users. Facebook is a compelling platform – keeping in contact with your peers is undeniably important. But here’s the rub – people are more likely to check Facebook than check email. So if I can send someone a Facebook...

The second edition of the book written by Shea Frederick, Steve “Cutter” Blades, Nigel White and myself is now available for purchase. Learning Ext JS covers version 3.2+ of the Ext JS JavaScript framework and will give developers who are new to the framework a head-start in creating high-quality rich applications. The second edition updates...

Even though the Tripods are normally beavering away with client work or one of our products, we’re firm believers in taking time out to relax and have fun to break up the working day and provide an outlet for all the excess energy an office worker builds up. Campaign Monitor are one of our favourite...

The Magic Number: Why data is important three times over in our multichannel world – a #JUMPchallenge post This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. Data and tracking has become more...

Investigating Crazy Egg’s heatmap and visitor tracking tool today, I found a nice bit of UI in their plans and signup process. The plans page itself looks sweet: But the really slick part comes when you click the “Sign Up” button: The other plans fade out and the signup form slides in – no page...