Our insights

...And emerging ways to pay online and on mobile Using the internet to sell products and services is the ultimate goal of many websites we come across each day.  Yet, as an increasing number of businesses and companies move online, emerging technologies are also bringing fresh ways to pay and receive money as well as...

For today's web developers, start-ups and forward thinking businesses the notion of ‘web content’ and where it’s seen is changing at an incredible rate. Gone are the days of designing and producing a site suitable just for a desktop PC monitor. In 2011 web content must be developed to be viewed and interacted with across...

iPhone or iPad, Android or Windows Phone 7?  Why it’s important to have an app development strategy Smartphone applications are a big part of our work here at Go Tripod.  We enjoy working with fresh ideas and knowing that we are contributing to one of the most current, fast advancing and exciting industries out there. ...

This is a pretty straightforward one - Facebook's messaging solution matters because Facebook matters to its users. Facebook is a compelling platform - keeping in contact with your peers is undeniably important. But here's the rub - people are more likely to check Facebook than check email. So if I can send someone a Facebook...

Even though the Tripods are normally beavering away with client work or one of our products, we're firm believers in taking time out to relax and have fun to break up the working day and provide an outlet for all the excess energy an office worker builds up. Campaign Monitor are one of our favourite...

The Magic Number: Why data is important three times over in our multichannel world – a #JUMPchallenge post This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy's JUMP event. Data and tracking has become more...

With so many ideas (like InStock), how do we test the viability of new business opportunities and  see if they stick before we invest the time in developing them? We have a couple of tricks up our sleeves to share with you that saves us both time and money and keeps us focussed on success. Firstly we...

Depending on time of year, current workload, phase of moon, and other factors, the Go Tripod team may not always work from the same location. And even if we do, we're often in Do Not Disturb mode with headphones on. We've found that the best way to keep track is by using the Campfire chat...