Client insights

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7 March 2014

We support you

When your application's out in the world, facing the rigours of daily use, there's always a possibility that annoying little bugs could start to appear – or, worse, that something critical breaks in an unexpected way. That's why we're introducing GT Protect: a flexible support contract, giving you peace of mind that any surprise bugs...

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23 October 2012

5 key SEO and social considerations when redesigning your website

As you can see, we’ve given the website a bit of a spruce up over the past few months. Hopefully, we’ve improved the usability of the site, and the updates will assure our customers (and prospective ones), as well as Google, that we are moving with the times and our content is fresh. Our updates...

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15 June 2012

The other platforms: where businesses are seeing social media opportunities

Businesses and organisations with a social media presence are becoming an increasingly everyday occurrence. Yet, as companies continue to experiment with new digital channels to reach existing and fresh audiences, the number of social platforms available is becoming ever-greater and even more diverse. Sites such as Pinterest, Google+ and Tumblr may not be boasting the...

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22 March 2012

Apps and the mobile web: what should you prioritise?

Both apps and mobile websites have become increasingly important ways for companies – particularly retailers – to connect with people. However, while there have been good arguments put forward for the benefits of both sides – there has been little cold hard data to really compare how many people are engaging across each channel, nor...

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11 August 2011

Is simplicity the key to a hit app?

One of the biggest stories in the world of the iPad last month centred on the success of the app released for The New Yorker.  By turning their back on interactive features and the ‘Bells & Whistles’ approach to digital versions of offline media, The New Yorker’s developers essentially put all of their efforts into...

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14 June 2011

On amalgamating social media....

How amalgamating social media might be able to help you get more from your feeds and highlight those networks which aren’t delivering on value There has been much written recently (this post and this one at Econsultancy are good examples) about the difficulties businesses, marketers and individuals have in being able to quantify and analyse...

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26 April 2011

Is photo sharing a worthwhile marketing exercise?

As social networking continues to become a key strategy for businesses and start-ups to promote themselves online, photo sharing is an activity which seems second nature to some but almost entirely ignored by others.  So – from a business point of view – is it worth downloading the latest photo app, snapping away at every...

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16 March 2011

Understanding developers

Or, how a non-developer can make sense of the terminology we sometimes spout... It all starts from a simple question: Is .NET a programming language? No, .NET isn't a programming language, it's a framework. Framework! Like Ruby on Rails! Yes like Ruby on Rails. A framework is a load of bits of code that someone...

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