Our insights

iPhone or iPad, Android or Windows Phone 7?  Why it’s important to have an app development strategy Smartphone applications are a big part of our work here at Go Tripod.  We enjoy working with fresh ideas and knowing that we are contributing to one of the most current, fast advancing and exciting industries out there. ...

This is a pretty straightforward one - Facebook's messaging solution matters because Facebook matters to its users. Facebook is a compelling platform - keeping in contact with your peers is undeniably important. But here's the rub - people are more likely to check Facebook than check email. So if I can send someone a Facebook...

Even though the Tripods are normally beavering away with client work or one of our products, we're firm believers in taking time out to relax and have fun to break up the working day and provide an outlet for all the excess energy an office worker builds up. Campaign Monitor are one of our favourite...

The Magic Number: Why data is important three times over in our multichannel world – a #JUMPchallenge post This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy's JUMP event. Data and tracking has become more...

With so many ideas (like InStock), how do we test the viability of new business opportunities and  see if they stick before we invest the time in developing them? We have a couple of tricks up our sleeves to share with you that saves us both time and money and keeps us focussed on success. Firstly we...

Depending on time of year, current workload, phase of moon, and other factors, the Go Tripod team may not always work from the same location. And even if we do, we're often in Do Not Disturb mode with headphones on. We've found that the best way to keep track is by using the Campfire chat...

Very occasionally, people will start asking me in detail what I do for a living. When "I write software" or "I make websites" doesn't satisfy them, I go into a bit more detail about the different aspects of my job. One thing that happens quite regularly if I don't go into enough detail, is that...

Leisa Reichelt has posted up an interesting presentation on DIY guerrilla User Research which is well worth a look. I have embedded her slideshow below. She points out that no matter how small the budget, even a small amount of User Research can pay off in a big way. She goes through some of the...