Why i chose consultancy over a full-time cto role
I've been having the same conversation a lot lately. Friends at the pub, former colleagues, even my mum – they all ask the same thing: "Why didn't you take that CTO job?"
Fair question, really. Over the past couple of years, I've been offered several full-time CTO roles. Good money, proper challenges, the kind of positions that would look impressive on LinkedIn. The sort of thing that, at 55, you're supposed to jump at.
I said no to all of them.
Instead, I'm still here in my little office at the bottom of the garden, running my business (GoTripod), writing code when I fancy it and working with start-ups and scale-ups who need someone to sort out their technical mess – or better yet, avoid making one in the first place.
People think I'm mad. Maybe I am. But let me explain why it makes perfect sense to me.
The long road here
I've been messing about with technology for over 35 years now. I started properly in the mid 80s, building desktop PCs in Bristol, UK when everyone still thought computers were just for big companies. I spent years crawling under desks running network cables, fixing servers (Novell Netware - anyone remember that?) in dusty cupboards, explaining to frustrated users why their email had stopped working again, driving up and down the M4 motorway to swap a failed hard drive in a server at 2am - Fun times.
From there, I worked my way up through field engineering, technical sales, software development and eventually into proper management roles. For the last 15 years, I've been the person making the big technical decisions – building teams, setting strategy, arguing with finance directors about infrastructure budgets and, yes, occasionally staying up all night when everything's gone wrong.
I've built platforms from scratch, scaled systems that started with three users and ended up serving thousands, and hired more developers than I can count. I've sat through enough board meetings to know that "synergy" is usually corporate speak for "we haven't thought this through properly."
But here's what all that experience taught me: the best decisions often come from outside perspective. When you're too deep in the weeds of one company's politics and processes, it's hard to see the wood for the trees.
Why I love what I do now
Working as a fractional CTO or consultant means I get to parachute into interesting problems without all the baggage. No office politics, no legacy decisions from five years ago that everyone's too scared to change, no endless meetings about meetings.
I can have honest conversations about technical debt without worrying about stepping on toes. Sometimes that means gently suggesting that the custom system they've been lovingly maintaining might not be the best use of their time anymore. Often, problems that feel unique and overwhelming have been tackled before – and there's no shame in learning from what others have done. The technical side still fascinates me. I enjoy writing Python, working through database designs, thinking about how APIs should work. Recently I was helping a client with their ISO 27001 compliance (not the most exciting topic, but important), and this week I'm working with one of my clients on a IoT based silo monitoring solution.
The variety keeps me learning. More importantly, it keeps me curious about what comes next.
Life in the garden office

As a remote-first business, we relocated to Cornwall back in 2010 – one of the best decisions we ever made. There's something to be said for working from home down here (though I still split my time between Cornwall and the rest of the UK). I start early, usually around 5am with a proper cup of coffee, and I can hear the birds waking up outside. When I need to think through a tricky problem, there are plenty of jaw dropping and inspiring places I can walk to and let my mind wander.
Try doing that from the 14th floor of a glass tower in Canary Wharf.
My clients benefit too. They get someone who's fully focused on their problems, not distracted by internal company drama. They can scale my involvement up or down based on what they actually need, rather than paying for a full-time executive whether they need one or not.
The tricky bits
Don't get me wrong – being an MD and a fractional CTO isn't always straightforward. Some months are busier than others, and you're constantly juggling multiple clients with different priorities and deadlines. Each business has its own culture, systems, and way of doing things, so you're always adapting.
The responsibility can feel heavy too – when you're advising on critical technical decisions, there's no hiding behind "that's what the consultant recommended" because you are the consultant.
But working again as the MD of GoTripod has changed everything. When challenges come up, we tackle them together as a team. Having people who understand the work makes all the difference – we can bounce ideas around and find solutions none of us would have thought of alone.
Plus, it means I can actually take holidays and there are people handling the marketing and admin bits. Best of both worlds really – all the variety of fractional work, but with proper support.
I recently took overall control of the business again and it's reminded me why I love working with people who share a similar view on life and work. Much better than being another cog in someone else's machine.
What I've learned
If you're thinking about making a similar leap, here's what I wish someone had told me:
Know what problems you actually solve. Clients care about outcomes, not your impressive career history. It took me a while to work out what I'm genuinely good at.
Stay hands-on. Management experience is valuable, but the technology changes so quickly that if you stop doing the actual work, you can lose touch pretty fast. I try to keep coding regularly, even if it's just small projects.
Start small and build trust. One successful project often leads to another. Word of mouth is everything in this game.
Think like a business owner, not a freelancer. You're building something sustainable, not just selling your time by the hour.
Choose your clients carefully. The best ones treat you like a trusted advisor, not just another supplier. Life's too short to work with people who make you miserable.
Why it works for me
Turning down those CTO offers wasn't about avoiding responsibility or taking the easy route. It was about finding a way to do the work I love, with the flexibility I want, at a stage in my life where I know what matters.
I get to solve interesting technical problems, help businesses grow, and still have time for long walks on the Cornish coast. I can take on challenging projects without the office politics and I can work with multiple companies rather than being tied to just one.
At 55, I've finally worked out what suits me. And it turns out, it's what I'm doing now – even if it took me a while to get here.

If you're a founder or leadership team who could use some experienced technical guidance – whether that's sorting out your architecture, getting compliant with regulations, or just building things properly from the start – drop me a line at gotripod.com I promise I won't try to sell you anything you don't actually need.
Software engagement models: two ways to build great software
Choosing the right engagement model for your project
Here's something we've learned over 15 years of building software: not every project is the same, and trying to force them all into the same box doesn't work.
Some clients come to us knowing exactly what they need. They've done their homework, mapped out the requirements, and want certainty on cost and timeline. Others arrive with a brilliant idea that's still taking shape, they need room to explore, pivot, and discover what works best.
Both are completely valid.
That's why we offer two distinct ways of working together, each designed to give you exactly what you need.
The Explorer's path: day-rate collaboration
We know roughly where we want to go, but we want to discover the best route together.
Day-rate work is perfect when you need flexibility and the freedom to evolve your thinking as you go. You're not buying a fixed outcome, you're buying access to our expertise, our time, and our partnership.
Think of it like hiring a skilled guide for an expedition. You set the direction, and we help you navigate the terrain, pointing out opportunities and pitfalls along the way. If you spot something interesting off the beaten path, we can explore it together.

This approach shines when:
- You're building something new and need room to experiment
- Requirements are still being refined based on user feedback
- You want to iterate quickly and adjust priorities as you learn
- The project scope may grow or shift based on business needs
- You value ongoing collaboration over rigid specifications
How it works in practice
We work in short, focused cycles. At the start of each cycle, we agree on what we'll tackle. We build it, show you the results, gather your feedback, and then decide together what comes next. It's a conversation, not a conveyor belt.
You stay in control of priorities, and we stay focused on delivering value. If something changes — a competitor launches a new feature, customer feedback reveals a better approach, or your strategy shifts — we adapt with you.
The Architect's path: fixed-price delivery
We know exactly what we need. Give us a price and a date.
Fixed-price projects are built on certainty. You tell us precisely what you need, we agree on the scope in detail, and then we commit to delivering that outcome for an agreed price. No surprises, no ambiguity.
Think of it like commissioning an architect to build to your exact specifications. The blueprints are drawn, the materials are specified, and everyone knows what the finished building will look like before the first brick is laid.
This approach shines when:
- You have clear, well-defined requirements
- Budget certainty is essential for your planning
- You're replacing or upgrading an existing system with known functionality
- Stakeholders need to sign off on costs before work begins
- The project has regulatory or compliance requirements

How it works in practice
Everything starts with a detailed Statement of Work. We invest time upfront to understand exactly what you need, document every requirement, and agree on what's included. And crucially, what isn't. This clarity protects both of us.
Once we shake hands, we take on the delivery risk. If something takes longer than expected, that's on us. You get the outcome you specified, for the price you agreed.
At a glance
| Explorer (Day-Rate) | Architect (Fixed-Price) | |
|---|---|---|
| Best for | Evolving ideas, discovery, ongoing development | Well-defined projects with clear requirements |
| Flexibility | High — change direction anytime | Defined upfront, changes via formal process |
| Cost certainty | Pay as you go, scale up or down | Agreed price, locked in from the start |
| You get | Our expertise, time, and partnership | A specific, agreed deliverable |
Real-world examples
We want to improve our application form, but we're not sure exactly how yet.
The Explorer approach: We'd start by reviewing the current form together, understanding the pain points, and identifying quick wins. Then we'd tackle improvements one at a time, perhaps starting with a single new field and its integration. After each change, we'd review the results together and decide what to improve next. If your thinking evolves along the way, we evolve with you.
We need a new customer portal with these exact features, and we need it by March.
The Architect approach: We'd work with you to document every feature in detail, agree on the scope and exclusions, and provide a fixed price for delivery. You'd know exactly what you're getting, when you're getting it, and how much it will cost, before we write a single line of code.
Choosing the right path
Neither approach is inherently better, they're tools for different jobs. The right choice depends on where you are in your journey and what matters most to you right now.
Sometimes projects even blend both approaches. You might start with day-rate discovery work to figure out exactly what you need, then transition to a fixed-price phase for the build. Or you might have a fixed-price core project with day-rate support for ongoing enhancements.
The important thing is being intentional about which mode you're in. When everyone understands the rules of engagement, projects run smoothly, expectations are met, and great software gets built.
Let's talk
Not sure which approach fits your project? That's a great starting point for a conversation. We've been helping clients navigate these decisions for over 15 years, and we'd love to help you find the right path.
Get in touch - We'd love to hear what you're building.
The tagline is back
For years, the tagline was treated like a relic, something brands dusted off for campaigns and then quietly shelved. But in 2025, it’s back in demand. We’ve seen it in RFPs (Requests for Proposals) from pharmaceuticals to footwear, and in the market itself: Tag Heuer’s “Designed to Win”, Ford’s global “Ready Set Ford”, Carrier’s purpose-driven “For the world we share.” Even Shake Shack made headlines for simply announcing they plan to have a tagline.
And then there’s Nike. By evolving “Just Do It” into “Why Do It?”, they’ve reimagined the most iconic tagline of all time, turning a call to action into a question that speaks to a new generation. That’s not nostalgia; that’s strategy.
Why now?
Two forces are driving this resurgence:
- Complexity inside brands. Today’s brand systems span continents, channels, and cultures. Maintaining consistency is hard. A tagline offers clarity, a single phrase that cuts through complexity and anchors the brand.
- Noise outside brands. With AI reshaping the digital landscape and performance marketing under pressure, attention is scarce. Adobe Analytics reports a 1,200% surge in retail traffic from generative AI sources in just eight months. In this shifting infoscape, a tagline becomes a beacon, a memorable hook that helps your brand stand out.
The risk and the opportunity
A tagline isn’t a silver bullet. It can’t fix broken processes or replace a robust brand system. But when designed with clarity, purpose, and creativity, it can amplify your story and signal a new chapter.
Think of it like a tag on a pair of jeans: part of a bigger whole. Your tagline should work in harmony with your name, logo, tone of voice, and design system, not overshadow them.

How to make it matter
- Assign a role. Is it a rallying cry, a mindset, a heritage marker? Define its job before you write it.
- Design it like an asset. Treat your tagline with the same rigour as your logo: strategic, distinctive, and built to last.
- Think dialogue, not monologue. Nike’s “Why Do It?” works because it builds on decades of conversation with athletes. Your tagline should invite engagement, not just deliver a punchline.
Why SMEs should care
Big brands aren’t bringing back taglines for fun. They’re doing it because clarity wins in a noisy world. For SMEs, that matters even more. You don’t have global ad budgets, but you do have the ability to be sharp, memorable, and consistent. A tagline is your shortcut to that clarity.

Here’s why it works for SMEs:
- Cuts through complexity. SMEs often juggle multiple roles and messages. A tagline anchors your brand and keeps everyone aligned.
- Boosts trust and professionalism. A well-crafted tagline signals maturity and confidence, key for winning investors, partners, and customers.
- Works everywhere. From your website to your pitch deck, social posts to packaging, a tagline gives you consistency without extra effort.
In short, a tagline is a small investment with a big return. It’s not just a line, it’s a lever for growth.
The bigger picture
At GoTripod, we believe brand expression is a system, not a slogan. A tagline can spark attention, but the real power lies in how your brand elements work together: messaging, design, experience, and yes, software. Because in a world where complexity is the norm, clarity isn’t just nice to have. It’s transformative.
Ready to craft a tagline that actually means something? Let’s create it—together.
Authenticity and human connection in digital design
In a world dominated by automation and AI-driven experiences, the brands that stand out aren’t the ones shouting the loudest. They’re the ones speaking the truth. Authenticity and human connection aren’t trends, they’re timeless principles that matter more than ever
Why authenticity matters

Authenticity is the foundation of trust. When a brand feels real, people lean in. They believe what you say, engage with what you create, and stay loyal when competitors try to lure them away.
In design, authenticity shows up in the details: the tone of your copy, the honesty of your imagery, and the clarity of your user experience. Consumers today are hyper-aware. They can spot generic templates, stock photos, and hollow messaging from a mile away. They crave brands that feel human, brands that share values, admit imperfections, and communicate with clarity and confidence.
Psychological insight: People are wired to seek patterns that feel familiar and safe. Authentic design taps into this by using real-world cues, natural language, relatable imagery, and consistent visual systems, to reduce cognitive load and build trust. This is cognitive ease in action: when something feels simple and intuitive, it feels right.
Human connection in a digital world
Technology has made it easier to reach people, but harder to truly connect. Automated emails, AI chatbots, and algorithm-driven feeds often strip away the warmth of human interaction. That’s why design must do more than look good, it must feel good. It should create moments of empathy, spark dialogue, and remind users that there are real people behind the pixels.
Human connection in design means:
- Conversational tone instead of corporate jargon.
- Inclusive experiences that respect diversity and accessibility.
- Visual storytelling that reflects real life, not staged perfection.
- Micro-interactions that feel thoughtful, not mechanical.

Psychological insight: Reciprocity matters. When brands show care and effort in design, through helpful content, intuitive flows, and genuine messaging, users feel valued and respond with trust and loyalty.
Principles behind authentic design
Clarity over complexity
Authentic brands don’t hide behind jargon or over-engineered interfaces. They communicate simply and design for ease. Every click should feel intuitive, every message should feel honest.
Psychology at play: Cognitive ease makes users trust what feels simple and clear.
Consistency builds trust
From your logo to your language, consistency signals reliability. It’s not about rigid templates, it’s about creating a unified experience that feels familiar and dependable across every touchpoint.
Psychology at play: The mere-exposure effect shows that familiarity breeds comfort. Consistent design elements help users feel safe and confident.
Empathy at every stage
Design with empathy means understanding user needs, frustrations, and aspirations. It’s about mapping journeys that remove friction and add delight. When users feel understood, they feel connected.
Psychology at play: Empathy mapping reduces anxiety and builds trust, especially during onboarding or error states.
Transparency is non-negotiable
Whether it’s pricing, policies, or product features, transparency is the bedrock of authenticity. In design, this means clear navigation, accessible content, and honest messaging.
Human-centred innovation
Innovation isn’t about adding features for the sake of novelty. It’s about solving real problems for real people. Every design decision should start with the question: “How does this make life better for the user?”
The business case for authenticity
Authenticity isn’t just a feel-good concept, it drives measurable results. Research shows that 86% of consumers say authenticity is a key factor when deciding which brands they like and support (Stackla). Brands that prioritise human connection see higher engagement, stronger loyalty, and better conversion rates.
When design reflects authenticity, it becomes a growth engine. It turns users into advocates and transactions into relationships.
How GoTripod embeds authenticity
At GoTripod, we believe design is more than aesthetics, it’s a conversation. We embed authenticity and human connection into every stage of the digital journey:
- Discovery workshops to uncover real user needs and brand truths.
- Inclusive design principles to ensure accessibility and representation.
- Tone of voice frameworks that sound human, not robotic.
- Visual storytelling that feels genuine and aligned with your brand values.
Our goal? To create digital experiences that don’t just perform, they resonate.
Conclusion
In an age of automation, authenticity is your competitive edge. Human connection is your growth strategy. Brands that embrace these principles will not only stand out, they’ll stand for something.
If authentic, human‑centred design is part of your growth strategy, let’s talk about how GoTripod can bring authenticity to your brand.
Why cybersecurity is now a boardroom issue
By GoTripod – Software that transforms. Built for ambitious businesses.
Let’s cut to the chase. Cybersecurity isn’t just an IT problem anymore. It’s a business-critical issue that belongs at the top of every boardroom agenda. And if it’s not there yet, it’s time to ask why.
Because the truth is simple: the cost of ignoring cyber resilience isn’t just technical, it’s existential.
The Wake-Up Call No One Asked For
From ransomware attacks that shut down hospitals to data breaches that expose millions, the headlines aren’t just scary—they’re strategic warnings. Think Jaguar Land Rover, M&S, Co-op and Harrods in 2025 alone.

And software companies? Well, we’re right in the firing line.
We build the tools that power modern business. That means we’re not just vulnerable, we’re valuable. A single flaw in a platform, a missed patch, or a weak integration can ripple across entire ecosystems.
The damage isn’t just reputational. It’s operational. Financial. Legal.
Cyber Resilience = Business Resilience
At GoTripod, we don’t just build software. We build software that transforms. That means resilience isn’t a bolt-on, it’s baked in. From ISO-aligned audits to secure-by-design architecture, we help ambitious organisations work smarter, faster, and safer.
But resilience isn’t just about firewalls and backups. It’s about leadership. Ownership. Strategy.
Boards need to ask themselves:
- Are we building resilience into our digital roadmap?
- Do our software partners prioritise security from day one?
- What’s our plan when—not if—a breach happens?

From Risk to Responsibility
Cyber threats don’t discriminate. Whether you’re a funded start-up or a scaling SME, the risks are real. But so is the opportunity. Because when boards take ownership of cyber resilience, they unlock trust, agility, and long-term value.
At GoTripod, we work with clients who get it. Who know that creative-led marketing that connects means nothing if your systems aren’t secure. Who understand that software built for ambitious businesses must be resilient by design.
What We’re Doing About It
We embed resilience across every service:
- Software development: Secure APIs, encrypted databases, and compliance-first builds.
- Design: UX that protects users and respects privacy.
- Marketing: Campaigns that build trust, not just clicks.
We also offer Fractional CTO support to help boards translate technical risk into strategic action. Because resilience isn’t just about prevention—it’s about preparation, response, and recovery.
Final Thought
Cyber resilience isn’t a tech issue. It’s a leadership issue. And it’s time boards treated it that way.
If you’re ready to build software that transforms—and protects—your business, let’s talk. No pressure. No jargon. Just a smart, human conversation about what matters.
Why ux, ui, and cx matter for ambitious businesses
Technology alone doesn’t transform a business. Algorithms, APIs, and automation are impressive, but they’re not what your customers remember. What they remember is how it feels to interact with your product. That’s where UX (User Experience), UI (User Interface), and CX (Customer Experience) come in.
These aren’t design buzzwords. They are strategic tools that shape perception, build trust, and drive growth. Whether you’re launching a SaaS (Software as a Service) platform, scaling an ecommerce site, or refreshing your brand presence, UX, UI, and CX are essential to success.
What do they mean?
User Experience (UX)
UX is the complete journey a user takes with your product. It’s about clarity, efficiency, and satisfaction from the first click to the final action. Great UX is invisible. It anticipates needs, removes friction, and builds trust. When UX works well, users don’t notice it, they simply feel that everything flows naturally.
User Interface (UI)
UI is the visual and interactive layer: screens, buttons, typography, and layout. A clean, consistent UI reduces confusion and signals professionalism. Great UI isn’t just attractive, it’s functional. It guides users, reinforces your brand identity, and makes complex interactions feel simple.

Customer Experience (CX)
CX is the bigger picture: every interaction across your website, app, emails, and support channels. It’s the emotional and practical sum of your brand relationship. Great CX builds loyalty. It’s why a user chooses you over a competitor even when features look similar. CX is about consistency and care at every touchpoint.
Why it matters for growing brands
Trust is everything

A confusing interface or clunky flow erodes trust instantly. Seamless UX and polished UI signal security and professionalism, which is critical when you’re asking customers to invest time, money, or data. Trust is the foundation of every digital interaction, and design is the language that communicates it.
Even simple sites deserve great design
UX, UI, and CX aren’t just for complex platforms. A landing page, a microsite, or a campaign hub benefits from clear navigation, accessible content, and consistent branding. A well-designed site doesn’t just look good; it performs better, ranks higher, and converts more. Design is not decoration—it’s performance.
Prototyping saves time and money
Testing UI before development reduces costly rework and accelerates delivery. According to Forrester, every £1 invested in UX returns up to £100, a staggering 9,900% ROI. Prototyping allows teams to validate ideas early, align stakeholders, and ensure that what gets built is what users actually need.
How they work together
- UX ensures you solve the right problem in the right way.
- UI ensures users interact effortlessly and enjoyably.
- CX ensures they feel supported and valued throughout the journey.
Together, they create a cohesive experience that builds trust, drives engagement, and encourages loyalty. When these elements align, your digital product becomes more than functional—it becomes memorable.

Real-world impact for SMEs and start-ups
User expectations are rising. People expect digital experiences as seamless as those offered by global tech leaders. Whether you’re launching a SaaS app, an ecommerce platform, or a simple microsite, these principles apply.
- Startups validate ideas early, reduce costs, and build investor confidence.
- Scaling businesses use design to differentiate, improve retention, and accelerate growth.
- Small projects, even a one-page site, benefit from clear messaging and intuitive navigation.
Design is not a luxury for big brands. It’s a growth tool for ambitious businesses.
Design is a strategic advantage
In a crowded market, features often look the same. Experience becomes the differentiator.
- A well-designed onboarding flow reduces drop-offs.
- A clear dashboard increases engagement.
- A consistent brand voice builds loyalty.
When UX, UI, and CX align, the result isn’t just functional, it’s transformational. Design becomes a competitive edge that drives measurable outcomes.
How GoTripod brings UX, UI, and CX to life
At GoTripod, design isn’t decoration, it’s strategy. We embed UX, UI, and CX into every stage of the digital journey for businesses that need clarity, trust, and performance.
Our approach:

- Discovery & Research: Stakeholder workshops, user interviews, and journey mapping to uncover real needs.
- UX & UI Design: Wireframes, prototypes, and accessible, brand-aligned interfaces that make complexity feel simple.
- CX Integration: Consistent experiences across every touchpoint: web, app, email, and beyond.
- Development & Hosting: Secure, scalable platforms built for compliance and speed.
- Continuous Evolution: Post-launch optimisation to keep you ahead of user needs and market changes.
We don’t just build websites. We build trust. Our goal? To make your business look like the safest place on the internet.
Ready to elevate your digital experience?
If you want a digital presence that builds trust, drives engagement, and delivers measurable results, start with UX, UI, and CX. And if you want a partner who understands the unique demands of ambitious businesses, GoTripod is ready.
Contact us today.
Transforming property inspections: gotripod powers letcheck’s digital revolution
Collaborative SaaS development reduces end-of-tenancy property inventory admin for letting agents and landlords by 60%.
Driving Innovation in Property Tech
Here at GoTripod we’ve teamed up with LetCheck to launch a first of its kind platform that’s revolutionising property inventory reporting and setting a new standard for the industry.
A True Case of Partnership
Inventory reports are essential for protecting assets, but the sheer volume of data makes them time-consuming and difficult to interpret. LetCheck identified this challenge and turned to GoTripod for a custom-built SaaS platform that could simplify the process without compromising detail.

Through close collaboration, GoTripod designed and developed a solution that transforms complex property data into clear, editable reports.
This innovation empowers letting agents and corporate landlords to make faster, smarter decisions, streamlining workflows and improving transparency across the board.
The Impact
- Efficiency: Cuts down time spent analysing inventory data.
- Clarity: Converts detailed property information into actionable insights.
- Innovation: Introduces a first-of-its-kind reporting platform for the property sector.
In short, the app cuts end-of-tenancy admin by 60% with zero loss of detail.

What It Means to GoTripod
Simon Ashley, Founder of GoTripod commented:
Being an integral part of LetCheck’s digital transformation journey has resulted in a true partnership, creating an impactful software solution which has had a far-reaching impression on the letting industry as a whole.
“Truly collaborative projects like this fully reflect our purpose, core values and ethos at GoTripod.
Glowing Testimonial
Adrian Kelly, Director at LetCheck, added:

By partnering with Simon and the GoTripod team, we’ve built a platform that turns complex property data into clear, actionable insights.
“The result? Beautiful, editable reports that make decision-making effortless. It’s a genuine first for our industry, and it’s transforming how property management gets done.
Discover the full LetCheck case study.
Ready to Innovate?
Discover how GoTripod can help your business innovate with custom SaaS solutions.
Contact us today to start your digital transformation journey.
Starting fresh: how we've rebuilt gotripod (and why we're rather chuffed about it)
Sometimes you reach a point where you need to take a proper step back, have a good think and rebuild things properly. Sometimes, you're forced to do this. Well, that's exactly what we've done at GoTripod over the past few months, and honestly, we couldn't be more pleased with how it's turned out.
We've just wrapped up what we're calling our "great restructure" mwahahaha though that makes it sound far more corporate than it actually was. Really, it was about getting the right people in the right places, streamlining how we work, and setting ourselves up to do the best work of our lives.
Compact elite team with big ideas
We've always been a boutique digital agency and we're proud of that. There's something brilliant about being small enough (we are, at last count, 15 extraordinary people) that everyone knows everyone, but skilled enough to tackle proper challenges.
Our recent changes have made us even more focused on what we do best: building software and systems that actually work for real people.
The restructure has brought together some genuinely talented folks from different backgrounds and disciplines. We've got our core team working more closely than ever, plus a network of brilliant freelancers who are very much part of our extended family of experts who passed rigorous selection and all share the same high standards.
New teams, new possibilities
As part of this new chapter, we’ve launched a brand-new digital studio team. This crew brings design thinking, UX strategy, and content expertise right to the forefront and we’re making it available directly to our clients. It’s a flexible, collaborative model that lets us embed deeply with your project and deliver beautiful, usable, and thoughtful digital experiences.
And that’s not all...
We’ve also added a dedicated mobile app development team to our offering. Whether it's native, cross-platform, or progressive web apps, we now have the in-house capability to take mobile-first ideas from sketchpad to App Store (or Play Store, if you’re one of those people).
Why we're growing (and what that actually means)
Growth for the sake of growth is a bit pointless, isn't it? We're expanding because our clients keep coming back and bringing their mates along. That's the kind of growth that matters: the sort that happens because you're doing good work, not because you're shouting the loudest (which we loathe to do, but our marketing team say we should!).
We’ve been particularly busy in AgriTech, compliance systems and IoT device monitoring, areas where getting it wrong isn't just annoying, it's properly expensive. Our clients trust us with the important stuff, and that responsibility drives everything we do.
More capacity means we can take on more interesting challenges and spend proper time getting them right. No rushing. No cutting corners. Just thoughtful, well-crafted solutions.
What we stand for
All this change hasn't shifted our core beliefs one bit:
- Great people do great work and we would rather have a small team of brilliant people than a large team of average ones. We invest in our people because when they succeed, everyone wins.
- We think long-term and build for keeps. We're not interested in quick fixes or flashy features that fall apart after six months. We build things that last and grow with your business and this goes for our relationship with you too!
- Practical innovation. We love new technology, but only when it actually solves real problems. We're not here to use the latest framework just because it's trendy. But yes, we do use and advocate AI before you ask.
What's next?
We're genuinely excited about what's coming next. We’re working on some fascinating projects, expanding our team thoughtfully, and always looking for new challenges that get us out of bed in the morning.
If you're working on something interesting and think we might be a good addition, do get in touch. We love a good chat about tricky problems and elegant solutions and we drink coffee, if you fancy some too.
This is GoTripod in 2025: relaunched, experienced, focused and ready for whatever comes next. And frankly, we can't wait to show you what we can do.
Fancy a chat about your next project? Drop us a line – we'd love to hear what you're working on.